Guidelines

To be eligible for Yarra Trams Community Partnerships Program, an organisation must:

  • Be located in Melbourne and align geographically with the Yarra Trams network.
  • Be able to promote the partnership through a range of channels (e.g. website, social media, newsletters, speaking opportunities at events).
  • Make a significant contribution to diversity and inclusion in Melbourne.
  • Have creative assets available to be shared on the tram network that fit with Yarra Trams advertising guidelines. 
  • Align with Yarra Trams values including being passenger focussed, improving our network, placing safety first, and supporting our community.
  • Submit a one minute video pitch for the partnership on a Smartphone. [NOTE: Video should be filmed on a Smartphone or equivalent. Highly produced videos will not be valued more. We want to see personality, not professional videos.]

Yarra Trams Community Partnerships Program does not support:

  • Projects outside of Melbourne and the Yarra Trams network.
  • Organisations that already receive funding/support from Yarra Trams, Keolis Downer or the SNCF Foundation or have in the last year.
  • Partnerships where our reputation will be compromised, including any organisation that:
  1. Discriminates or limits membership or participation based on race, gender,beliefs, class, or cultural considerations.
  2. That promotes religious views or political parties and campaigns. However, welfare activities conducted by these organisations may be supported.
  3. Is financially reliable on the contribution of Yarra Trams.

Additional information:

  • Across the Yarra Trams network, $1 million of in-kind advertising space is allocated to Melbourne based community organisations through an annual process.  An independent panel has final decision on the partnerships, based on the organisation's application.
  • Community organisations that are unsuccessful in the process for 2018 advertising coverage are encouraged to apply in future. 
  • In the interests of supporting a variety of communities, Yarra Trams does not support any one organisation for consecutive years.
  • Yarra Trams reserves the right to establish partnerships with organisations that align with our business values and objectives outside of the panel process.
  • Yarra Trams respects the privacy of your information. For details on our privacy policy, follow this link: /general/privacy-policy/

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