Tram Advisory Group
The Tram Advisory Group (TAG) is a stakeholder advisory board
formed to promote a better understanding of customer needs and
problems encountered by passengers, employees and the management of
the Yarra Trams network. The objectives of the TAG are fundamental
to the KDR management style of partnerships with passengers,
employees and management.
The TAG membership includes tram passengers who are frequent
users of the Yarra Trams network and Yarra Trams employee
The Tram Advisory Group provides a formal process for our
passengers and staff to have direct involvement and a better
understanding of the operation of Yarra Trams.
TAG Mission Statement
The Tram Advisory Group provides advice to Yarra Trams on
strategic and policy issues and Yarra Trams will have due regard
and give due consideration to any advice and recommendations
provided by the TAG.
The introduction of TAG is also in keeping with the Victorian
Government's aim that "…. Yarra Trams has an open mind to the
impact of decisions and business practice so that they properly
take into account views, perceptions and concerns of
An agenda is prepared for meetings of the TAG by the CEO of
Role and aspirations of Tram Advisory
As the operator of the Melbourne tram franchise, we are keen to
engage with the community in line with our "Think like a passenger"
The Tram Advisory Group provides a new forum for community input,
complementing our existing market research and customer feedback
channels. A dedicated group of customers and staff will have the
opportunity to exchange ideas on a regular basis, to assist in
developing a mutual understanding.
Yarra Trams sees the role the Tram Advisory Group as;
Supporting the implementation of the vision;
- To think like a passenger
- To develop a "zero harm" culture
- For continuous improvement
- For a tram network as part of an integrated and sustainable
public transport solution for Melbourne
- the needs of customers through constructive suggestions;
- the issues and challenges of employees and management in
providing a tram service