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Advertising

Why do you catch the tram?

Yarra Trams has launched a second TV commercial Why Tram? to promote the environmental benefits of tram travel. The commercial mixes the travelling public with some popular media and sporting personalities who share their thoughts on why trams are important to them, and to Melbourne.

Why Tram? TV ad  

In addition to the TV ad, the campaign includes a  Why Tram? radio ad and print ads.

Hamish & andy

Yarra Trams Returns to Television

Our TV commercial “Generations” went to air from 20 August 2007. It features a talented cast of primary school children who explain to their teacher how they would help Melbourne’s environment. One little girl, Tegan, impresses the class with her knowledge of the benefits of tram travel.

Generations TV ad

In addition to the TV ad, the campaign includes a Generations radio ad and print ads.

Generations tvc

Marilyn’ stars at MIFF

At the 2007 Melbourne International Film Festival Yarra Trams premiered its remake of one of the most iconic cinematic moments of the 20th century, the scene from the 1955 film “The Seven Year Itch” in which Marilyn Monroe’s dress is blown up above her waist.

tramTRACKER - Marilyn Cinema Ad

tramTRACKR - marilyn cinema ad

Animated tramTRACKER Ad

Also screening at a cinema near you is our tramTRACKER latte commercial, which you can also view here.

tramTRACKER - Latte Ad

tramTRACKER - latte ad

Love Story by Tram Ad

Produced in 2005, this advertisement was screened in cinemas during the 2005 Melbourne International Film Festival.

Love Story by Tram Ad

Love story by yarra trams

100 Years of Electric Trams Ad

This Yarra Trams cinema commercial, celebrating 100 years of electric trams in Melbourne, screened during the 2006 Melbourne International Film Festival.

100 years of electric trams - Ad

100years advertisement

Advertising on trams
APN Outdoor manages commercial advertising space on our trams. Call APN Outdoor on (03) 8866 5200 or visit www.apnoutdoor.com.au

Advertising at tram shelters
JC Decaux and Adshel manage the commercial advertising space at selected tram stops.

To contact JC Decaux call (03) 9676-2033 or visit www.jcdecaux.com.au

To contact Adshel call (03) 9865 9600 or visit www.adshel.com.au


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