Don't be an endangered species

Our new radio ad introduces listeners to two Victorian breeds at risk of extinction.

In the style of the eminent broadcaster and naturalist, Sir David Attenborough, our intrepid explorer discovers that these endangered species are all over Melbourne.

But so is their biggest threat.  And it weighs in at 30 tonnes!

You'll hear the ad on radio stations MIX 101.1, GOLD 104.3, JOY 94.9 and SYN 90.7

You can also listen to it below or download an MP3 version:

To keep in the spirit of the ad please do not listen to it on headphones when near tram tracks.  Look. Listen. Be alert around trams.

You can become a fan of the Beware The Rhino campaign on Facebook.